Palladio Group needed a unifying brand to represent their five separate businesses. We created an updated logo system that allowed for multiple configurations, applications, and colors.
Combustion for Palladio Group. 2015.
Promoting International Paper's Accent® Opaque line. The tabloid booklet was printed on Accent Opaque Warm White, and the swatch booklet contains a sample of every paper in the Accent line. We worked closely with the printing company to ensure that each image was printed impeccably on the Accent line.
2014. Created at Combustion for International Paper.
Examination in Pink: A Case Study
The moment a girl is born in the United States, society begins to determine her gender role. She is inevitably bombarded with some form of the color pink — pink garments, pink toys, perhaps a pink bedroom. That early imposition of a simple color sets a precedent that can spill over into adulthood. Pink becomes a symbol of what she is expected to become as a woman.
According to the most recent U.S. Census, women earned a yearly average of 77% of what a man was paid for the same job. The Census Bureau also reported that women account for 24% of STEM (science, technology, engineering, and math) jobs. A little less than 7% of commercial airline pilots are women (U.S. Department of Labor), and only 4.6% of S&P 500 companies have women CEOs at the helm (Dow Jones). The Pentagon is examining the possibilities of women joining front-line combat units, in spite of several service leaders doubting their capability. Women currently make up about 15% of the U.S. military (CNN).
It Starts With Pink utilizes color to evaluate the current state of gender equity and the wage gap. Each object in the study represents a male-dominated role, and each object is coated in pastel pink. Through the use of this symbolic color, I ask why we are not encouraging more women to aspire to take on these roles. It Starts With Pink is a starting point in a larger conversation as to how gender equity plays out in our current social climate. The series points to the origins of how the color is set to be a stand-in for all things feminine, but forces viewers to question why women are largely missing from these roles. Each titled study is an answer to the roles: she can lob a grenade, she can fly you across the country, she can run your company, and ultimately, why should she not?
The ethics department at International Paper came to us for help redesigning their Code of Conduct materials, including this booklet, banners, t-shirts, brochures, posters, and notepads.
2013-2014. Created at Combustion for International Paper.
hen I began working with Worlds Away in 2009, they had never produced a professional product catalog. During the summer after my college graduation, I began shooting their entire inventory and designed a catalog that was released in December 2009. They had a 50% increase in sales in 2010. As a freelance designer and photographer, I helped them produce catalogs from 2009–2013.
Concept for Elvis Lives campaign.
2012. Created at Combustion for Elvis Presley Enterprises.
Memphis College of Art's data analysis to improve professional and career services for students. We transformed an Excel spreadsheet into a bright, easy to read booklet.
From a feature on Style Blueprint Nashville:
"Rachel Gray’s home is a three-dimensional expression of this Memphis-based interior designer’s creativity. She has always enjoyed traveling and has seen various definitions of beauty worldwide, which points to a recurring principle behind every design decision in her home: a willingness to change. Dramatic simplicity keeps life’s clutter at bay, creating a canvas for self-expression and an ideal place to experiment with interior spaces."
This poster for Memphis College of Art was designed to be sent to high school art teachers.
llustration by Dominique Pere.
When you use paper, you give tree farmers a reason to plant more trees, maintain their forests and avoid selling their land for development. Go Paper. Grow Trees. was created to spread the truth about paper's impact on the environment and its importance in our everyday lives.
2012. reated at Combustion for International Paper.
Worlds Away had never produced a professional product catalog when I began working with them in 2009. During the summer after my college graduation, I took on the challenge of photographing their entire inventory and designing a catalog that was released in December 2009. Their sales increased by 50% in 2010 and have since continued to grow.
Products by Worlds Away.
Promotional postcard for Memphis College of Art's Adult Continuing Education classes.
Every July, Lifeblood honors the country's retired and active military service members as part of its 16th annual M*A*S*H Bash Celebration. Donors receive a free t-shirt.
2012. Created at Combustion for Lifeblood.
Exhibition art for Singular Masses at Nesin Graduate School.
2012. Created at Combustion for Memphis College of Art.
Logo design to commemorate the 165th anniversary of St. Mary's Episcopal School.
Simple announcement for Memphis College of Art's graduate school open house.